Logos
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Primary Logo
The 蘑菇传媒 logo is a valuable asset that must be used properly. The logomark consists of the lamp of learning combined with the 蘑菇传媒 monogram, horizontal lines, and the 蘑菇传媒 logotype. The lamp has historical significance and represents the continuous search for wisdom and knowledge.
The 鈥減rimary logo鈥� must be present on every publication related to 蘑菇传媒. The logomark and logotype may not be altered, and the proportions should remain the same. When space is limited or the visual environment does not allow for the logomark and logotype to display optimally, use the 鈥渟econdary logo.鈥�
Co-Brand Logo
Logo usage for communication, advertising, and promotion on public channels must conform to 蘑菇传媒 brand identity guidelines. Co-branded logomarks are available for academic divisions, departments, and programs. Co-branded logos include the lamp of learning, horizontal lines, and 蘑菇传媒 monogram or 蘑菇传媒 logotype.
Co-branded designs should be developed by Creative Services and approved by the MRC.
Secondary Logo
The secondary logomark consists of the lamp of learning combined with the 蘑菇传媒 monogram and horizontal lines. The secondary logomark may be used when space does not allow for the optimal use of the logotype. For example, small spaces such as social media page profiles or designs that require adaptation, such as signage.
College Seal
The 蘑菇传媒 Academic Seal is to be used for official college or ceremonial purposes only. These include but are not limited to commencement, certificates, diplomas, transcripts, or other official communication from the office of the president. The seal may be reversed when printed on a dark color background and printed as a watermark on official 蘑菇传媒 documents.
Athletic Logos
The 蘑菇传媒 athletic programs use the following Tiger and 蘑菇传媒 monogram icons and graphics to promote and support the college brand. All team graphics should be coordinated with the college athletic brand and conform to the color palettes and other standards identified in the college brand guide.
New or adapted athletic brand designs should be developed by Creative Services and approved by the MRC.
Tiger Pride Logos
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鈥淭iger Pride鈥� is an important part of building the 蘑菇传媒 community. The Associated Students of 蘑菇传媒 will use the following Tiger and AS蘑菇传媒 monogram icons and graphics that promote and support the college brand. AS蘑菇传媒 branding should also conform to the color palettes and other standards identified in the college brand guide.
New or adapted AS蘑菇传媒 designs should be developed by Creative Services and approved by the MRC.
Iconography
The lamp of learning and clock tower iconography may be used to enhance branded designs. These elements are meant to support the college brand identity only. They may not be used to replace the primary or secondary logomarks or as department logos.
Logo Use
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